BAMBEE — PARTNER PROGRAM OPTIMIZATION

Overview

Bambee is a B2B SaaS platform offering HR compliance and support for small businesses. When Third Street took over, the affiliate program had been abandoned — inactive partners, low lead quality, and no funnel optimization.

The Problem

The program was generating leads but not revenue. Landing pages were unoptimized, nurture flows were broken, and top-performing affiliates were underincentivized. The channel had ROAS well below target and no clear path to improvement.

What We Did

Third Street rebuilt the affiliate program from the ground up. We redesigned and launched conversion-optimized landing pages tailored to affiliate traffic, revamped the lead nurture flow to improve quality through the funnel, and renegotiated payout structures directly with top-performing affiliates to strengthen relationships and increase output. The entire program was restructured around performance accountability.

Results

• 2.5x ROAS achieved post-restructure

• 30% month-over-month new lead growth

• 1 month to complete the full program rebuild

Services: Affiliate Audit, Affiliate Optimization