IT'S JULIET — DTC BRAND LAUNCH & GROWTH
Brand Launch · DTC Ecommerce · Women's Apparel
Overview
It's Juliet is a women's apparel brand we built from scratch. Third Street led the full brand launch — from identity and infrastructure through growth, creator partnerships, and a successful acquisition exit.
The Problem
There was no brand, no audience, no revenue, and no operations. Everything needed to be built simultaneously: brand identity, digital infrastructure, marketing channels, creator relationships, and an email program that could generate recurring revenue from day one.
What We Did
Third Street created the brand identity and built the full digital stack on Shopify and Klaviyo. Growth was driven through a combined strategy of influencer partnerships, google ad campiagns, Meta ad campaigns, affiliate campaigns, and lifecycle marketing automation — with creators functioning as both talent and brand advocates. We managed an $800K annual marketing budget across paid and creator channels, built email automation generating $40K in monthly recurring revenue, and scaled the business to $2M in annual revenue within the first year. Following strong growth, the brand was acquired by a strategic buyer, and Third Street led the post-acquisition transition.
Results
$2M in annual revenue reached within year one
$40K monthly recurring revenue from email automation
$800K annual marketing budget managed
Successful exit and acquisition transition led
Services: Influencer Partnerships, Affiliate Marketing, Email Automation, Lifecycle Marketing, Ecommerce Operations, Brand Launch