RIPPLING SPEND & IT — MULTI-PRODUCT AFFILIATE ENGINE

Overview

Rippling is an enterprise-grade platform managing HR, IT, and finance operations for businesses. Third Street was engaged to build affiliate programs for two new product lines — Rippling Spend and Rippling IT — from zero, with no existing partner infrastructure in place.

The Problem

Both product lines needed affiliate programs built from scratch with no historical data, no existing partner relationships, and no tracking infrastructure. The programs also needed to integrate with Rippling's existing Salesforce environment to give Demand Gen real-time visibility into affiliate-sourced pipeline.

What We Did

Third Street designed and launched affiliate programs for both product lines simultaneously, building a diversified partner mix across CPC, PPL, and flat-fee commission models. We integrated Salesforce data via API into live Google Sheets dashboards for real-time SQL and revenue tracking, and partnered with the Demand Gen team to align affiliate performance with paid campaigns. Publisher recruitment focused on high-intent B2B finance and IT comparison sites, including NerdWallet and SoftwareAdvice.

Results

• Consistent monthly SQL volume achieved within the first program year

• 10–12% closed-won rate on affiliate-sourced leads

• 15+ effective affiliate partners activated across both product lines

• Established the affiliate infrastructure model for future Rippling product launches

Services: Affiliate Program Build, Affiliate Optimization